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Global
International education benchmarks with curriculum aligned to EU and Kenyan standards.
ABOUT ADMI
We Exist to Unlock Africa's Creative Potential
Since 2011, ADMI has pioneered creative media and technology education in East Africa. We have graduated 4,500+ professionals, partnered with 500+ industry leaders, and built a proven model that delivers real-world outcomes.
Est. 2011 · Nairobi, Kenya · EU-Accredited via Woolf
15+
Years of Excellence
4,500+
Graduates
10+
Countries Represented
500+
Industry Partners
OUR STORY
From a Small Film School to East Africa's Leading Creative Institute
In 2011, co-founders Dr Laila Macharia and Wilfred Kiumi saw a gap: Africa's booming creative economy had no institution training the next generation. They started with a handful of students and a bold vision to build a world-class creative media institute in Nairobi.
What began as JFTA (Jomo's Film and Television Academy) evolved into ADMI — Africa Digital Media Institute. Today we offer 15+ accredited programmes across film, animation, design, music production, and gaming, with graduates working at top studios across Africa and beyond.
“We wanted to prove that world-class creative education doesn't have to mean leaving Africa.”
— Dr Laila Macharia, Co-Founder and Chair
MISSION AND VALUES
What Drives Us
Our mission is to equip Africa's creative talent with practical skills, industry confidence, and global perspective through blended learning pathways.
Practical
Learn-and-Work model combining production training with real industry projects.
Digital
Paperless campus with e-learning tools and industry-standard digital workflows.
Value-Driven
Ethics, psycho-social support, and academic counselling woven into every programme.
Transformational
A defining experience that builds creative professionals ready to shape industries.
OUR JOURNEY
15 Years of Building Creative Futures
2011
The Beginning
Wilfred Kiumi establishes JFTA with a vision to build Africa’s creative media talent pipeline.
2014
First Campus
ADMI’s first dedicated campus opens in Nairobi CBD with purpose-built studios and labs.
2015
Rebranded to ADMI
JFTA rebrands to Africa Digital Media Institute with 6 core programmes launched.
2018
1,000th Student
Major milestone as ADMI enrols its 1,000th student from across Africa and beyond.
2019
$1M+ Revenue, Rubika Partnership
Crossed $1M annual revenue, secured AFD $1M investment, and partnered with Rubika International.
2022
10th Anniversary
A decade of impact celebrated with 3,000+ alumni and expanded programme offerings.
2023
GOYN and Google.org
Partnered with Global Opportunity Youth Network and Google.org to scale youth employment.
2026
Pan-African Vision
EU-accredited degree pathways, Top 10 SME recognition, and 4,500+ graduates shaping industries.
FOUNDERS
The Visionaries Behind ADMI
The founders who shaped our mission.
Dr Laila Macharia
Co-Founder and Chair
Visionary leader driving ADMI’s strategic growth and Pan-African expansion.
Wilfred Kiumi
Co-Founder
Pioneering creative education in Africa with deep industry expertise and passion.
ACADEMIC TEAM
Faculty Who Practice What They Teach
Our lecturers are active industry professionals — not just textbook academics.
Carolyne Sila
Head of School
Leading academic excellence and curriculum development across all creative media programmes.
Raji Ilangovan
Student Programs
Ensuring students have the support, resources, and mentorship to thrive from day one to graduation.
Ciku Munuku
Faculty Affairs
Managing faculty development, industry partnerships, and ensuring teaching quality across departments.
PARTNERSHIPS AND ACCREDITATION
Globally Recognized, Locally Rooted
W
Woolf University
EU-accredited degree pathways with ECTS credits
T
TVETA Kenya
Registered with Kenya’s TVET Authority
R
Rubika International
Global creative arts network for animation and gaming
G
Google.org and GOYN
Youth employment and digital skills partnerships
Ready to Start Your Creative Journey?
Join 4,500+ graduates building careers in film, design, animation, music production, and gaming. Applications are open for January, May and September intakes.